Hi, I'm Amal

User Experience Designer with 1 year of experience crafting process-led web and mobile app designs that are clean, responsive, and user-focused.

Projects Process Tools About Me Connect

RECENT WORKS

Projects and case studies

UXD / VISUAL DESIGN / Information architecture

Trail Back Navigation App

A navigation app for hikers combining Visual Design, Information Architecture, Usability Testing, Prototyping & Interaction Design.

PRODUCT DESIGN

Zen Mind Wellness App

Product offering daily mental health exercises, progress tracking, and personalized content to help users reduce stress, enhance mood, and cultivate mindfulness.

RESEARCH / STRATEGY

User flow & cart abandonment of Insta-Style

I introduced guest checkout and upfront price transparency, which reduced cart abandonment and boosted the overall purchase completion rate to ~40%, effectively doubling the current performance.

UXD / Information architecture

Improving navigation on streaming platform with new Information Architecture

Redesigning existing genre navigation system of streaming service to enhance user experience and content discoverability by introducing sub-genre + AI recommendations.

VISUAL DESIGN

The Party Finder App Redesign

The Party Finder app was missing personality and visual harmony. My redesign brings it to life with a clear identity, refined usability, and a signature style that truly represents its purpose.

PRODUCT DESIGN / VISUAL DESIGN / SAAS

Rewardly

A survey-rewards SaaS platform that enables businesses to collect deeper customer insights while boosting engagement through smart, customizable incentives.

PROCESS

How I design after getting an Idea?

Research

Quantitative & Qualitative Research

01

Define & Planning

Strategy & Framing

02

Ideation

Creative & Collaborative Exploration

03

Prototyping

Wireframes and Low Fidelity Designs

04

Pre Testing

Usability Testing

05

Designing

Hi-Fi Designs & Visual Systems

06

Testing & Iteration

Feedback & Validation

07

TOOLS I USE

My go-to design and development tools

Figma

UI/UX Design & Prototyping

Photoshop

Image Editing & Visual Design

Illustrator

Vector Graphics & Icon Design

VS Code

Front-end HTML & CSS Coding

Canva

Graphic Design & Content Creation

Framer

Interactive Prototyping & Pages

ABOUT ME

Currently designing experiences that bridge usability, clarity, and business value.

Profile image

Designing with purpose and clarity

My approach blends research and execution — turning real user needs into purposeful, seamless interfaces. I believe good design is invisible: it empowers users without distraction.

Design, to me, is a constant cycle of learning, testing, and improving — balancing empathy with measurable impact.

Research

User Interviews, Usability Testing, Analytics

Design

Wireframing, Prototyping, Visual Design

Strategy

Product Thinking, Information Architecture

Developement

HTML, CSS

LET'S CONNECT

heyamalux@gmail.com