Product Design : Zen a Mind Wellness App
Track your mood, Reflect daily and Find peace
Problem Context
Mobile app for helping young professionals (aged 22-30) manage and improve their mental health. The app should offer a blend of daily mental health exercises, progress tracking, and personalized content to help users reduce stress, enhance their mood, and cultivate mindfulness.
User Insights
Through interviews with 12 users aged 22-30, I discovered that 60% of Millenials and 80% of Gen Z professionals face menatal-health-related issues.
- 9 in 12 says financial stress affects their mental wellbeing
- 90% of them say their job is a major source of their stress
- All of them says they lack enivironment or time to focus or unwind
User Flow
Simplified transaction flow reducing steps from 7 to 4, improving completion rate by 45%
Feature Highlights
Daily Mental Health Exercises
Based on user's mood, curated exercises are recommended.
Progress Tracking
Dalily, Weekly and Monthly Progress tracking helps with user growth and retention.
Personalized Content
Activities are specially personalised for user based on mood, progress and lifestyle.
Market Analysis
Competitive Landscape
Analysis of 8 leading mind wellness apps revealed that most prioritize feature quantity over user experience. My research showed opportunities to differentiate through simplicity and personalization.
Key Insights
Competitors focus heavily on promotional content, pushing users toward products rather than helping them. Users expressed frustration with this approach, wanting tools that serve their needs first.
Branding Strategy
Brand Colors
Style Guidelines
The visual identity emphasizes balance, relaxation, and tranquility. Teal is actually one of the most psychologically balanced and soothing colors in the spectrum, sitting between blue and green, both of which have well-documented mental and emotional effects.
Typography uses a contemporary sans-serif font family for excellent readability across all screen sizes. Consistent spacing and clear visual hierarchy guide users through complex financial information effortlessly.
Design Goals and Objectives
- Reduce stress and anxiety levels through guided mindfulness exercises
- Increase user consistency with personalized daily wellness routines
- Enhance focus and calmness via adaptive breathing and meditation sessions
- Create a soothing visual and auditory environment that promotes relaxation
- Guide users toward presence with personalized breathing and meditation journeys
User Personas
Neha Varma
26 years old
Business Development Associate - striving for better work-life balance.
Goals
- Improve focus and emotional awareness throughout the workday
- Sleep better through calming evening exercises
- Find simple, guided practices that fit into a busy schedule
Frustrations
- Overthinking and carrying work stress home
- Feeling disconnected from her emotions
- Starting wellness routines but not staying consistent
Georgey Daniel
22 years old
Junior Data Analyst at a FinTech startup.
Goals
- A sense of inner stability amidst chaos
- To manage stress in a healthy, sustainable way
- To feel more connected to himself and his family
Frustrations
- Constant mental noise and lack of downtime with work from home
- Trouble sleeping due to racing thoughts
- Feeling like mindfulness is “too abstract” to apply in real life
Low-Fidelity Wireframes
Early Concept Exploration
Initial wireframes focused on information architecture and core user flows before adding visual design elements.
Final UI Screens
